Domain names and SEO have been a hot topic over the past few years as it becomes clear that search engines favor domains with keywords in ranking websites. To maximize the effectiveness of your online presence, consider your selection of a domain name as a critical part in your SEO process.
How To Choose A Good Domain For SEO
When you choose your domain name, you should select the most appropriate one that will match your business or activity. Your domain name must be simple, short and memorable. You can select your trade mark or brand name of your product or you can select a keyword rich domain name that can easily identify you and your product or service.
Try to avoid using multiple and awkward spellings, domain names with more than one pronunciation, and those which closely resemble other already existing domain names. These can cause confusion among your customers and make it more difficult to find your website.
Domain Registration Length And SEO
In addition to the presence of keywords in a domain name, search engines look at the date of registration and date of expiry of your domains; website owner’s administrative and technical contact information; stability of the web hosting company where your domain resides and the number of web pages in your website. All of these factors work together in influencing a search engine’s perspective of your online presence.
Here are some other articles on domain names and SEO:
Why Use Keywords in Domain Names?
Local SEO & Domain Strategies to Boost Site Traffic
Better SEO & Domain Visibility with Big Brand Sitelinks
SEO Domain + AdWords Express = Local Search Goldmine
Most Expensive PPC Keywords of 2011
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