Web analytics is the study of the way visitors interact with web sites. Web analysis involves the process of data collection, analysis and the preparation of useful reports containing data-driven recommendations for optimizing web usage. Web analytic solutions are of great value for executives, marketers and webmasters to keep tabs on website performance and user behavior.
Web Analytics Software
Currently, various web analytics software packages and technologies are available in the industry for the extraction of crucial data and analysis of web data. Free solutions include Google Analytics. There are numerous paid solutions, too, including: Omniture, HubSpot, SEOMoz, and many others.
Web Analytics And KPIs
Web analytics extends beyond just the collection of data. Knowing what data points are important to you and knowing what your website’s goals are are critical to knowing what you need to look at in analytics. If you only do business in the US, for example, you don’t need to look at your visits from other countries.
How Can I Use Analytics for Insight on User Behavior?
Establishing a baseline of any KPIs you are most interested in is the best way to have realistic expectations of where you might be in a year. It is important to set website goals as soon as you have a web analytics tool and to make sure the tracking is in place to measure them.
Good Things to Track in Web Analytics Include:
- # of visits,
- # of visitors,
- # of visits from search traffic,
- average time on site, and
- # of conversions/goals met (often a purchase or contact form)
Measuring progress toward your overall goals regularly and adjusting your SEO strategy when necessary is the best possible way to make your web analytics work for you.
Having a high quality domain name is a critical part of any SEO strategy. Search for a domain name here to find one that best suits your needs.
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