Domain name authority is a always a popular topic of discussion in SEO circles. Your domain authority has a direct impact on your SEO because it determines how often your site is spidered by search engines and on your search engine rankings.
What Determines Domain Authority?
The authority of your domain is dependent on its age, what has “lived” on it, and what sites are linking to it. Having good domain authority often means that additions of pages or other assets to your site will be more likely to be picked up by search engines and displayed in search results.
Domain Name Selection and SEO
Choosing a great domain name that is both memorable and contains relevant keywords is another important part of your SEO strategy. By investing time and money into your domain name – your online real estate – you are conveying to search engines and to users that you are a legitimate presence. Building on this foundation with engaging, useful content will make sure that your domain authority builds and transfers to your internal pages.
If you are starting from scratch on a brand new domain, it is very important to build its authority in a natural way. Don’t fall for services that promise to get you #1 in Google results in 30 days or that offer to submit your domain to 1000s of directories. These are considered spam tactics and are likely to get your domain completely ignored, or worse, tossed out of search results. Spam tactics in general should be avoided. With recent algorithmic updates, including the Google Farmer update, combating spam appears to be high on the list of the most important search engines.
To build your domain’s authority, always keep your ideal user(s) in mind. What kind of information are they looking for online in relation to your product or service? What words are they using in their search queries? Figure out these two things, and you are in a very good position to create content that will attract search engines, links, and ultimately, customers.
Related posts on Search Marketing and Domains:
Exact Match Domains Reduce PPC Costs
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