How To Drive Targeted Website Traffic

Why is targeted traffic valuable?

Targeted traffic is valuable because web surfers searching on, or typing in specific domain names, are often more likely to have a high “purchase intent”—meaning that folks who type in a very specific search term such as “best barbeque grills”, are more likely to be looking for a specific product or service to buy.

As an online business owner attracting visitors to your website who are genuinely interested in what you have to offer is more significant than generating overall volume, as this targeted traffic is more likely to drive revenues.

Targeted traffic can be effectively generated through web pages advertising specific services or products. “Tail terms” –those keywords and phrases that are specific (and usually longer), but have less overall volume, are significant because you can build out a strategy incorporating a wealth of these terms as part of a successful targeted traffic building website strategy. The collective revenue impact of such a “tail term” strategy can be highly lucrative.

If you haven’t explored a range of niche keywords for your website, Google has a valuable tool that can help you to estimate traffic volumes, and the potential cost/benefit of a paid keyword campaign.