Netease

China’s Online Gaming Resource

Netease.com offers one of China’s most comprehensive online gaming experiences. Many of the industry giants also recognize it as a leader in the online gaming world. By focusing on internet and online gaming services, Netease.com has been able to carve out a large niche in the industry by offering four distinct services. Centering their efforts in these areas has enabled them to turn profits in areas that were considered difficult to market.

Online gaming is one of the main services that Netease.com provides to users in China. Online games have seen a recent rise in popularity primarily because of games referred to as ‘Massively Multiplayer Online Role Playing Games’ or MMOs. Players in these games usually sign up to pay a monthly subscription fee. This subscription fee allows unlimited access to a specific game’s server and includes support with bug fixes and patch downloads. In the near future, Netease.com is expected to capitalize on the growing casual gamer market as well. A causal gamer is one who spends considerably less time playing games. Netease.com’s strategy for supporting online games for the casual player has required persistence and ingenuity.

Netease.com is also making great strides in Wireless VAS. This wide-range of services allows users to connect to news and e-mail services through any wireless network. An example would be someone using their phone to download sports scores or a new ringtone. Netease.com’s wireless services also include interactive games and matchmaking sites.

Netease.com offers web portal services that focus on content, communications and commerce. The services offered are considered some of the best services for Internet Users with Chinese Services. Lastly, Netease.com offers a marketing platform that can ensure results. Companies looking to take advantage of their extensive marketing network will gain access to millions of users on their marketing platform.