Longest Domain Names

There are many reasons why individuals and companies choose to register long domain names. Whether they are looking for the novelty of length, accommodating a lengthy business name, or targeting specific keyword phrases, businesses have the option to register domains at up to 63 characters in length.

Why Would Anyone Choose Long Domain Names?

The longest domain names do carry a sense of novelty. Take for example: thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com! This is one of the longest registered domain names on the web at the maximum of 63 characters in length. Such long domain names stick out in visitors’ minds because of their sheer length. Unfortunately, often times the novelty wears off when users simply cannot remember the long domain name the next time they want to visit.

Another reason for selecting a long domain is to accommodate a lengthy business name. Electrical Wiring Corporation, for example, may wish to purchase the domain – electricalwiringcorporation.com. Their business name simply doesn’t lend itself to a short domain name, if an exact company name domain is what the company seeks.

The aforementioned company may wish to register a slightly shortened domain for their lengthy business name, but their options can be limited in today’s domain market where many popular and generic domain names have already been accounted for. In the event that the desired domain has already been registered, companies may have the option of working with a domain reseller to purchase the coveted domain.

Using Keywords in Long Domain Names

Lastly, keyword specific targeting can lead to some of the longest domain names employed by companies, blogs, and other websites. In accordance with search engine optimization principles, employing keyword rich domains can improve a site’s organic ranking. For this reason, you may see domains like: refinishedwoodenofficefurniture.com. In the eyes of the search engines, length provides greater benefits as this keyword rich domain can result in higher ranking on SERPs (search engine results pages). However, it is important to weigh the pros and cons of length for both search engines and users when selecting a domain.

Advantages & Disadvantages of Domain Length

When it comes to online branding, shorter is better. If you want your visitors to simply remember your domain name and your brand, keeping the domain name short is ideal. Simply put, the longest domain names do not have much staying power in your customers’ minds. To keep your brand and corresponding website at the forefront of your customer’s memory, keep it brief. In addition to building brand equity through the use of the brand name as the domain, the actual domain itself is short and to the point. Visitors simply have to remember one word.

As mentioned previously, however, longer domain names do have the benefits of novelty and enhanced SERP (search engine results page) positioning. What long domain names lack in brevity and memory, they make up for in optimization and originality. Determining which of these has the best impact on your site’s traffic is key.  Use this tool to check available domain names for you to buy.