Domain Worth

How is Domain Worth Determined?

How much can a domain cost? One domain name can be worth hundreds of thousands of dollars, while another name can only be sold for around $10. Since determining a domain’s worth is not like checking currencies — in which there is always a standard value for each currency — appraisal services research is useful for evaluation and enables a seller to receive professional opinions regarding the domain name’s worth.

Domain appraisal companies like Afternic assess your domain based on several factors, including top-level domain, length or number of characters, generalism, spelling, memorability and market potential. They also query the major search engines such as bing and Google for search engine traffic potential.

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You can quickly and easily order a domain appraisal and learn more about selling and parking domains here. _______________________________________________________________________

Does Domain Length Matter?

Another important factor in determining a domain’s worth is the number of characters a domain has. Since the values of domain names follow the law of supply and demand, a domain name with shorter characters is worth much more. Domain names with four to six characters are 4 times are more valuable than twelve-character names in the same top-level domain category. This is related to how memorable a domain is — the shorter, the easier to remember.

Are Easy-to-Remember Domains Worth More?

A memorable domain name also drives more traffic to a website. As a result, domain names such as ebay.com or yahoo.com, which are easily remembered by visitors, are priced higher than, for example, shopping-online-now.com. A domain name needs to catch people’s attention so that when they hear or see the domain on TV or in magazines, they can recall the website when surfing online.

Generic domain names are worth more than narrow-subject names. A general rule in evaluating a domain’s price is the more generic or broad a domain name is, the higher its value. For instance, “perfume.com” will be priced higher compared to “top-perfumes.com”. Similarly, the spelling of a domain can also determine its worth. trvlr.com has lower values than traveler.com because the first domain has no meaning.

A professional domain appraiser can help you determine a domain’s worth and arrive at an appropriate pricing that can benefit sellers and buyers.