There are hundreds of thousands of domains to choose from. Below are the most important things to keep in mind when searching for the best domains.
Domain Name Relevance
Make sure there is a clear connection between your domain name and your website. Domains that are too generic make this difficult. For example: PetsToys.com is better than PetsWeb.net.
Memorable Domain Names
Find domain names that are catchy, short, and easy to spell and say. Pronounce the domain three times aloud. Does it sound natural? Imagine yourself telling a potential customer about your website. Is it easy to convey and remember?
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Take a moment to search for a relevant, memorable domain name to purchase. _______________________________________________________________________
Keyword Inclusion in Domain Names
If your domain name is an exact match of a search keyword, your website will likely appear near the top of those results, which can help your site get valuable traffic. Consider the most popular and relevant keyword searches for your business and see if they are available as domain names. You can determine the level of search interest by using Google’s free keyword tool.
Using the Best Domain Extension
.com is the most popular domain extension. Others that are well-known and can deliver value are .net and .org, and some ccTLDs (depending on where you are doing business). You must consider your competition and whether you want to buy all the extensions for your domain name. If you sell products to an international market, consider country-code domains.
Finding Similar Domains
You may find a number of attractive domains for your business. You should consider protecting your brand and increasing your reach by securing multiple names. There could be multiple opportunities to get search engine traffic. You can develop these domains into product-focused microsites, redirect them to your primary domain, or simply hold on to them as a defensive strategy.
For more tips on buying domains, go here.
Check out these other articles on domain strategy:
Domain Authority = SEO Power
Purchase a Domain Name, Secure Your Brand
Domain Buying Tips: 5 Key Things to Consider
Local Search: Right Domain, Right Setup…
5 Good Reasons to Purchase a Premium Domain Name
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